Ferrer has launched a new corporate website with a redistribution of content that perfectly reflects the company's corporate identity, focused on its three main axes: global awareness, people-orientation and a job well done. In addition, it now has a design and structure that is unusual in the pharmaceutical sector. The domain has www.ferrer.com taken a 180º turn and now fully responds to the requirements and needs of a current digital platform.
According to Beatriz Vila, Chief People Officer of Ferrer, "the new website is a true reflection of the great transformation we are carrying out at Ferrer. All the company's departments have made a huge qualitative leap in terms of modernisation and adaptation to current times and, best of all, it has been done without renouncing the essence that makes us unique, our purpose of creating a better society by promoting the real well-being of people".
Apart from the obvious progress in terms of design, which incorporates more vivid colors and enhances the use of images and infographics, the update has been made fundamentally with the user in mind. Both the navigation menu and the sections within the pages are designed to facilitate consultation in a simple and attractive way, betting on the clarity and simplification of the elements. On the other hand, the platform is completely responsive, responding to the growing trend of digital consumption through mobile devices and incorporates the highest criteria of navigability.
For his part, Nick Russell, Head of Communication at Ferrer, says that "Ferrer's new website represents a before and after in terms of communication for the company. Anyone who visits it will be able to get an exact idea at first glance of what type of organization we are and, in addition, will be able to be up to date with the main activities we carry out".
One of the elements that have been most valued with the redesign of the platform is that of transparency, since Ferrer has given greater visibility to aspects related to the company's finances. Apart from offering the main economic data on turnover and investment in digital cards with infographics, it has been decided to incorporate a specific Transparency section in the main menu itself, pointing it out as one of the key components of corporate content. In it, the information provided is fully accessible and navigable, with the main novelty of a dynamic application for value transfers. This tool allows you to view any payments made over the past five years to healthcare professionals, healthcare organisations and patient associations, as well as value transfers related to research and development. The application also allows you to search by keyword, thus facilitating the consultation experience.
Ferrer's new website is an important milestone in the digital transformation process in which the laboratory is currently immersed.
