Ferrer, strengthening its commitment to promoting a business model focused on people, social justice and the planet, as set out in our strategic plan, will collaborate with Barcelona City Council, through Barcelona Activa, and with the B Lab Spain Foundation, a non-profit organisation, to launch the Barcelona+B programme of activities , aimed at driving business transformation and change to contribute to the Sustainable Development Goals (SDGs). The Foundation creates standards, policies and management tools for companies to exceed the B Corp standard, known for its positive effects and its efforts to work for a more prosperous society.
Barcelona+B begins in 2021 and will last until 2023, to raise awareness among the city's business fabric of the SDGs, so that they contribute to the changes that the economy needs and for the improvement of society and the planet, values that are shared with the Barcelona Green Deal municipal and economic plan. The City Council joins the project with a public-private partnership to project Barcelona as a benchmark city in the construction of a global movement capable of carrying out a business transformation.
The contribution that the business fabric can make to the SDGs, the main axis of this project, translates into a better quality of life for citizens, an inclusive and regenerative economy, and a more respectful economic model. To put it into practice, the tool designed by this entity with the United Nations Global Compact, called 'ODS Action Manager', will be used, which will be used so that companies can measure the impact and improve their contribution to the SDGs.
Chile, Brazil, Argentina, Scotland and Switzerland already have their +B model
Barcelona will follow the successful model of Cities Can B, which has been carried out, among others, in the countries of Switzerland, Scotland, Chile, Argentina and Brazil, which have carried out different collaborative activities, the emergence of new apps, such as now "Emprendedores-B" in Santiago de Chile+B that supports the learning of companies, or a program to visualize impact strategies. with Rio de Janeiro+B. Around 1,500 companies and more than 350 professionals and entrepreneurs have participated in awareness-raising activities with this tool.
Barcelona+B will make it possible to create alliances and an active and committed network, and to integrate the SDGs of a global context more directly into the local world. Entrepreneurs, businesswomen, academics, impact investor groups, the local community, public authorities and politicians can participate. In addition to the workshops and activities, an intensive retreat is included for attendees to delve into responsible and high-impact practices, aligned with the challenges of the 2030 Agenda. Individual and collective values will also be explored, as ways to amplify their results.
An open platform will also be created for different ecosystem partners to generate activities together. For example, a Cluster+B section will be included, so that city clusters can work together on social impact measures, or a Data+B section to create a new, more ethical and responsible data management model. Thanks to these dynamics, the aim is to strengthen the community and generate different levers to drive change.
Presentation at Ca l'Alier
This initiative will be presented during the first Barcelona 2030 Agenda Conference, which will take place on 1 and 2 December in Ca l'Alier to analyse compliance with the SDGs. Organised by Barcelona City Council, from the Commissioner for the 2030 Agenda, the conference will address, among others, the commitment of companies to the 2030 Agenda and how to raise awareness among SMEs and micro-enterprises in the achievement of the SDGs.
