With the aim of generating a positive impact on society, Ferrer works to raise awareness and sensitize people about the prevention of some of the diseases we treat. In this sense, and within the framework of World Stroke Day, which is celebrated every October 29, the campaign "Another one?".
The initiative aims to raise awareness among the population about some of the possible risk factors that can increase the chances of suffering a stroke. Specifically, it focuses on the five most important, such as alcohol consumption, tobacco, stress, sedentary lifestyle and unhealthy eating. Through five animated videos, the aim is to call to action on how with small gestures that are easy to implement in our lives we can help reduce this risk.
According to Elisabet Torrademé, Senior Corporate Marketing Manager and head of the campaign, "taking small actions in our day-to-day lives can greatly help prevent the onset of diseases and improve people's lifestyle and quality of life. These types of initiatives make me feel that I am really contributing to generating a positive impact on society. Stroke is a disease that, worldwide, affects one in four people, so knowing and preventing risk factors is tremendously important."
